The Digital Health of
Dumfries & Galloway Businesses
We surveyed over 1,000 businesses across 539+ towns and villages — from Stranraer to Moffat, Dumfries to Sanquhar — across 13 sectors.
What we found is an opportunity. Most local businesses are invisible online. This is what the data looks like.
Businesses surveyed by sector
Counts rounded to nearest 5 to protect individual business data.
Digital need by sector
Average digital need score (1–10) across surveyed businesses in each sector. Higher = greater opportunity.
Website status across all sectors
A working website is the foundation of online visibility — yet a significant proportion of D&G businesses either have none, or have a site that's broken, parked, or still showing a placeholder.
For customers who search before they spend, an invisible business is a missed business. This is the gap our work addresses.
What we actually found
These are anonymised observations drawn directly from our survey data. No business names, no contact details — just the patterns.
“A hospitality business in Castle Douglas with over 140 Google reviews — no working website. Customers can find the reviews but nowhere to book or check availability.”
This is the kind of gap we look for.
“A trades business in Upper Nithsdale with a site that hasn't been updated since 2017. The copyright in the footer gives it away. No contact email found online.”
This is the kind of gap we look for.
“A retail business in Dumfries with a 4.8-star Google rating and Facebook-only presence. No way to browse stock, check opening hours, or order online.”
This is the kind of gap we look for.
We build dashboards like this for your business
The charts above were produced using the same tools and techniques we apply to client data every day — data analytics, Power BI, and custom reporting. If you want to understand your own business numbers this clearly, this is what we do.
Power BI dashboards
Interactive, automated dashboards connected to your data. Replace manual reporting with live insight your whole team can access.
Learn more →Data analytics consulting
10+ years delivering BI and analytics across NHS, energy, finance, and the public sector — now available to ambitious SMEs in D&G and across Scotland.
Learn more →KPI reporting & frameworks
Define the metrics that matter, build the infrastructure to track them, and give every stakeholder the view they need.
Learn more →Want your business data to look this good?
Free consultation. Tell us about your data challenge — we'll show you what a dashboard built around your numbers could look like.
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